4 Women Entrepreneurs from the Northeast selected for the ITC SheTrades & UPS project in India.

Syllad | The Rising MeghalayaOctober 19, 2020

Four women entrepreneurs from Northeast India have been selected as businesses with potential and selected for the International Trade Centre | SheTrades & UPS project, hosted by India SME Forum and supported by the Ministry of Micro, Small and Medium Enterprises, Government of India.

Kshetrimayum Vedmani Devi of Vedam Agro Enterprises from Manipur, Ngamnon Joham of Food Stride from Arunachal Pradesh, Ruchika Kuthari of Jaap enterprise and Sreejita Chakraborty of Pratyaksha Agrotech Pvt.Ltd both from Assam are among the women entrepreneurs shortlisted after the final round. The four are among the 65 women owned businesses in India selected for digital transformation and access to finance through the ITC SheTrades & UPS project in India.

An elated Ngamnon Joham, founder of Food Stride said, “Being able to connect and network with fellow women entrepreneurs from other parts of India and abroad is allowing us to open up new possibilities and look for key opportunities not only in India but also with export and realize our potential. We have expert sessions from different parts of the world sharing their learning and experience which is simply priceless. Team India SME forum and She Trades is doing a fabulous job”.

Expressing her delight, Ruchika Kuthari of Jaap enterprise said, “The program is super launching pad to create awareness on the possibilities of the Digital world and is great place to learn and adopt practices . As starting up enterprises , we are constantly adapting to changing internal and external dynamics and such a program gives much strength and motivation especially in current scenario where businesses are totally digitally transformed!”.

Through projects and national chapters, ITC SheTrades is present in 25 countries. This is their first chapter in India which is hosted by India SME Forum and supported by the Ministry of Micro, Small and Medium Enterprises, Government of India.

This program is being executed in Vietnam-Mexico-Nigeria-India, which comprises tailored capacity building activities to improve competitiveness, and strengthening the online offerings, and personalized coaching & mentoring of selected women owned businesses around three broad themes: digital transformation, access to finance and resilience.

The program aims to provide training, skills and growth opportunities that allow women entrepreneurs to better understand and benefit from global trade.

The project was launched by Shri A K Sharma, Hon’ble Secretary of the Ministry of Micro, Small & Medium Enterprises, Govt. of India on 9th September 2020 in the presence of Smt. Alka Arora, Joint secretary, Ministry of MSME, Govt. of India; Ms. Dorothy Tembo, Acting Executive Director of International Trade Centre; Mr. Ed Martinez, President UPS Foundation ; Ms. Maria Luisa Boyce, Vice President, Global Public Affairs, UPS; Ms. Anna Mori, ITC SheTrades & UPS Project manager, International Trade center; Mr. Prahlad Kakar, Chairman, India SME Forum; Mr. Vinod Kumar, Hon. President, India SME Forum and Ms. Sushma Morthania, Director General, India SME Forum.