Cherrapunji Eastern Craft Gin wins honour at the Global Spirits Masters competition
Cherrapunji Eastern Craft Gin, India’s homegrown gin from Meghalaya, has won the top honour at the Global Spirits Masters competition.
Made from rainwater, Cherrapunji Craft Gin beat 110 brands from 55 countries in the world to secure the top spot. It was showcased at the London Wine Fair on May 21 in the UK, bringing the taste of the Northeast to the forefront of the global spirits industry.
A collaboration of the company’s master distiller and a Dutch counterpart, this gin is a fusion of 12 native botanicals from northeast India. It is sipping gin with a local signature that appeals to a global palate.
From ingredients like Kaji nemu from Assam, Khasi Mandarin from Meghalaya, Smoked tea from Manipur, Cardamom from Sikkim and Juniper from the eastern Himalayas, Cherrapunji gin is a product of the rich terroir of the Northeast.
The homegrown gin is available in Meghalaya, Assam at Arunachal at the moment and is due for a launch anytime in north India. The company is now focussing on exports and their first batch is due to land on the shores of Europe next month. This is the first time that a brand from the Northeast has made such waves in the craft spirits industry.
“I am extremely proud to see Cherrapunji Eastern Craft Gin get the top honour at the Global Spirits Masters Competition in London. Building a spirits brand from the Northeast makes me reaffirm my belief that we can create world-class products from our homeland,” said the founder of Cherapunji Eastern Craft Gin, Mayukh Hazarika.
“This is just the beginning and I am sure we will scale to newer heights and make Northeast proud on the global stage again,” Hazarika added.
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