Grand finale of 14th Set Wet Mega Mister Northeast on Jan 30 to showcase top talent

Syllad | The Rising MeghalayaJanuary 27, 2025

Mega Entertainment, Northeast India’s leading fashion and pageant event organizer, is set to host the highly anticipated Grand Finale of the 14th Set Wet Mega Mister North East on January 30, 2025, at the ITA Cultural Complex, Machkhowa. The event will feature 54 finalists from across the region, all competing for three prestigious titles.

Mega Mister North East (MMNE), conceptualized by fashion entrepreneur Abhijeet Singha, is produced by Mega Entertainment and marketed by Mega Activation. Adding to the event’s international stature, one of the three winners will have the unique opportunity to represent India at the Mister International pageant. Special guest Fran Zafra, Mister International 2024 from Spain, will attend the finale, further highlighting the event’s global appeal.

Founder Abhijeet Singha emphasized the event’s role in shaping the careers of young aspirants: “For nearly one and a half decades, Mega Mister North East has evolved into a platform that not only celebrates talent but also empowers young men to pursue their dreams. With the inclusion of Mister International, we are providing a global stage for Northeast talent, reaffirming our commitment to showcasing the region’s potential to the world.”

Returning as the Title Sponsor for the second consecutive year, Set Wet continues to promote style, confidence, and self-expression. Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited, said, “Set Wet is committed to empowering Gen Z by enhancing their individuality through hair styling. Our association with Mega Mister North East perfectly aligns with our #UpgradeYourHairGame philosophy, celebrating talent, culture, and ambition.”

Supported by the Ministry of Tourism, Government of India, under the Incredible India campaign, this year’s event will highlight Northeast India’s hidden paradises. The contestants will play a role in promoting the Maha Kumbh Mela’s cultural heritage, further enhancing the region’s appeal on a national scale.

This year’s event is backed by leading brands, including, 

Coca-Cola as the Beverage Partner and Hotel Daaysco Oley Allo as the Hospitality Partner.

Life’s Purple, a Guwahati-based public relations agency, as the Official PR Partner, offering reputation management for the winners

The three winners of MMNE will share equal privileges and responsibilities. With a prize package exceeding Rs. 50,000, the winners will gain professional representation from Mega Entertainment, and engage in brand collaborations, high-profile fashion events, and exclusive photoshoots. One winner will also get the honour of representing India at Mister International.

Following an eight-state audition tour across Northeast India, which witnessed an overwhelming response, the selected finalists will undergo a week-long professional grooming and training session in Guwahati. This rigorous preparation will culminate in the Grand Finale on January 30, where the next Set Wet Mega Mister North East will be crowned.