Grotto targets major expansion in NE, to launch in key dealer outlets

Syllad | The Rising MeghalayaAugust 6, 2024

Grotto, a premier luxury brand in the bathwater and sanitaryware products vertical, is set to expand its market reach in Northeast India with plans to make its products available in dealer outlets across major cities in the region over the next three months.

This strategic move underscores the company’s commitment to providing innovative and high-quality products to a broader audience in this vital market.

Grotto will be showcasing its extensive range of products at the BAIC Exhibition 2024, Northeast India’s largest confluence of Building Materials, Architecture, Interior Design, and Construction, from August 9 to 11 at the Maniram Dewan Trade Centre in Guwahati. Known for its Scandinavian-influenced minimalist design and efficiency, Grotto caters to the modern Indian household’s elevated design aesthetic, reinforcing simplicity, clean lines, and an uncluttered approach to living.

Expressing the company’s enthusiasm for participating in the BAIC Exhibition, Dhermander Garg, Co-Founder of Grotto, said: “We are excited to announce our plans to expand our product availability in Northeast India, with a focus on placing our products in dealer outlets across major cities in the region. This expansion is a significant step for us, and we are committed to reaching more customers here. Our participation in the BAIC Exhibition 2024 provides an excellent platform to showcase our innovative products and connect with industry stakeholders.”

At the BAIC Exhibition, Grotto will present its extensive range of bathroom and kitchen products crafted around multiple design themes under various sub-brands, each catering to distinct customer profiles. These products are designed to ensure a coordinated and rich stylized look for modern homes, incorporating state-of-the-art technology from thermostats to electronic toilet seats.

Attendees at BAIC can look forward to exploring Grotto’s products at the exhibition area, which will feature leading manufacturers and service providers. The event will include insightful seminars, hands-on workshops, and engaging panel discussions on emerging industry trends, sustainable building practices, and smart technologies integration.

Grotto’s vast range of bathroom and kitchen products are crafted around multiple design themes under various sub-brands, each with its own ethos and style catering to distinct customer profiles. Complete bath solutions ensure all coordinated products are used in bathroom fit-outs for that rich stylized look. Backed by state-of-the-art technology from thermostats to electronic toilet seats, the GROTTO range stays ahead of the world’s technology and style curve.