Meghalaya Tourism and Shillong Lajong FC join forces to promote sports and tourism

Syllad | The Rising MeghalayaNovember 3, 2023

Shillong Lajong Football Club is happy to announce Meghalaya Tourism as the Main Sponsor for the upcoming I-League 2023-24 campaign. Lajong will be participating in the I-League after a gap of four years. The team is set to play its first match against Mohammedan Sporting Club in Kolkata today at 7pm.

Lajong next game will be played at home in Shillong at the SSA Stadium on November 9 against Neroca FC from Manipur.

Habamutlang Lyngdoh, General Manager of SLFC stated that “Lajong is honored to be associated with Meghalaya Tourism as the Main Sponsor for the I-League 2023-24 campaign. This is a momentous occasion for us to be joining the highly competitive national stage of Indian Football once again. With the support of Meghalaya Tourism, we aim to further develop football in our state and uphold Shillong’s participation in the National League as well as Meghalaya’s upward trajectory in the game of football in the country.” He further stated “We would also like to thank the Chief Minister, Shri Conrad Sangma and the Tourism Minister, Shri Paul Lyngdoh for their support and faith in Shillong Lajong FC. We hope that we can contribute towards their vision of building a more vibrant Meghalaya” 

Lajong holds a special place in the history of football in North East India. The club first rose to prominence in 2009, becoming the first team from the North East region to make a mark in the national football landscape. With Meghalaya Tourism’s endorsement, Lajong aspires to continue their legacy of excellence and inspire young talent in the state.

“Partnering with Shillong Lajong Football Club aligns perfectly with the Meghalaya Tourism’s objective of promoting Meghalaya as a vibrant and thriving tourist destination. Sports, particularly football, plays a significant role in attracting visitors to the state particularly the younger generation. By supporting Lajong’s I-League 2023-24 campaign, Meghalaya’s beauty will be authentically showcased to a wider audience and cement the state’s position as a sporting and travel destination with a special focus on promoting nature and adventure tourism in Meghalaya.”

The sponsorship provided by Meghalaya Tourism will not only contribute to the success of the football club but also bolster the development of football in the state. With this support, Lajong envisions nurturing young talent, improving training facilities, and strengthening grassroots initiatives to create a sustainable football ecosystem in Meghalaya.

Lajong’s return to the I-League is an exciting prospect for both the club and its passionate fan base. The partnership between Shillong Lajong FC and Meghalaya Tourism reflects the commitment and dedication of the Meghalaya Government towards uplifting the profile of football in the state. The association aims to showcase the rich footballing heritage of Meghalaya and significantly help the growth of the sport in North East India.