Nagaland CM launches 1st store of Shoppers Stop’s in Dimapur

Syllad | The Rising MeghalayaJune 29, 2024

Nagaland chief minister Neiphiu Rio inaugurated the Shoppers Stop, the country’s premium fashion, beauty and gifting omnichannel destination at Khermahal Police Point, Dimapur on Saturday.

The new Shoppers Stop store is set to bring an unparalleled shopping experience to the residents of Dimapur and surrounding areas.

Taking to X (formerly Twitter) Rio wrote: “Congratulations to @shoppersstop on launching its 1st store in Nagaland. It’s coming here is a sign of our progress & dev. I call upon the people of Nagaland to create a positive environment to enable & increase investments that will boost the economy.”

The opening of this store is in line with the expansion strategy of Shoppers Stop and will play a pivotal role in the local economy by providing direct and indirect employment opportunities to residents, thereby fostering economic growth. 100% front-end staff at the store is from Nagaland.

With the new Shoppers Stop store, the customers of Dimapur will experience 500 + brands, the latest fashion trends, an enhanced beauty experience, and a diverse range of watches, bags, and gifting options all conveniently available under one roof. Elevating the shopping experience, Shoppers Stop also offers services such as beauty makeovers and Personal Shopper. Additionally, the renowned Shoppers Stop First Citizens Club program promises a rewarding shopping experience. The premium Black Card Membership program allows shoppers to relish exclusive privileges, unique event invitations, a generous one-year return policy and many more rewards and benefits worth Rs. 50,000 upon enrolment.

Kavindra Mishra, customer care associate, managing director, and CEO, Shoppers Stop Limited, said, “Northeast is an important market for us and we are thrilled to open our first store in Dimapur, bringing our premium fashion, beauty, and gifting offerings to the residents of Nagaland. This store marks an important milestone in our expansion strategy and demonstrates our commitment to providing exceptional shopping experiences across India.”

“Additionally, by hiring local workforce, we aim to support the local economy and create valuable employment opportunities. At Shoppers Stop, we bring exciting store services to enhance the shopping journey and make it a kind shopping experience for our customers. We look forward to welcoming the vibrant community of Dimapur to our new store and offering them the best of global and Indian brands,” he added.