Purabi Dairy crosses Rs 320 crore turnover, earns iso certification for milk and feed plants

Syllad | The Rising MeghalayaApril 12, 2025

In a year marked by growth, innovation, and rising consumer trust, Purabi Dairy (WAMUL) has crossed a major milestone with a record turnover of over Rs 320 crore in FY 2024–25, while also earning international ISO certifications for its key production facilities in Assam.

The Panjabari milk processing plant in Guwahati, commissioned in March 2024 under the World Bank-funded Assam Agribusiness and Rural Transformation Project (APART), received the ISO 22000:2018 certification for food safety management—affirming its adherence to global standards in dairy processing and safety. Meanwhile, the cattle feed plant in Changsari, operational since May 2022, was awarded the ISO 9001:2015 certification for quality management systems.

“These certifications validate the rigorous standards we’ve maintained across our operations,” said Sameer Kumar Parida, Managing Director of the West Assam Milk Producers’ Co-operative Union Ltd. (WAMUL). “We’ve not only crossed the Rs 300-crore revenue mark this year, but we’ve also pushed boundaries with new products, new markets, and smarter systems that put both consumers and farmers at the centre of our growth.”

Purabi Dairy recorded a 25% year-on-year revenue growth, driven largely by surging demand for both packaged milk and value-added dairy products. Sales of liquid milk rose by 16%, reinforcing Purabi’s position as Northeast India’s largest dairy brand.

Other key product segments saw explosive growth –  curd sales up by 65%, ghee up by 55% and paneer and cream sales up by 35% each.

In addition to its traditional offerings, Purabi successfully launched new products such as Purabi Ice Cream and Purabi Flavoured Milk, which have been well-received by customers across Assam.

Over the past year, Purabi has expanded its distribution far beyond its Guwahati stronghold. Its products now reach consumers across the state—from Tinsukia in the east to Dhubri in the west, and into the North Bank districts of Dhemaji, Lakhimpur, Biswanath, and Sonitpur. The extended footprint positions the cooperative for continued growth in new and emerging markets.

WAMUL has now set its sights on a Rs 450 crore turnover target for FY 2025–26, backed by a bold expansion strategy. A newly formalized agreement between WAMUL and the National Dairy Development Board (NDDB) will see the Panjabari plant’s capacity doubled from 1.5 lakh litres per day (LLPD) to 3 LLPD. The Rs 100 crore investment will make it the largest milk processing facility in the region.

“The expansion will help us meet increasing demand, introduce new product lines, and ensure better market access for dairy farmers across Assam,” said Satya Brata Bose, Managing Director of NEDFL. “It’s a win-win for both consumers and producers.”

Purabi’s growth story is not just about sales and scale—it’s about impacting livelihoods. The cooperative sources over 1.6 lakh litres of milk daily from 51,000 dairy farmers across more than 1,300 Dairy Cooperative Societies in the state. The revival of East Assam Milk Union Ltd. (EAMUL) under the Purabi umbrella has further deepened its procurement network in upper Assam.

Beyond milk collection, Purabi supports farmers through training, veterinary services, quality testing, and feed management—all aimed at building a more sustainable and resilient rural economy.

With its blend of innovation, quality control, and social commitment, Purabi Dairy is increasingly seen as a model cooperative enterprise—balancing commercial success with grassroots empowerment.