Ways you can promote the Indian tribal cultures

Eddiana ShyllaApril 3, 2021

The erroneous belief that the tribal people must be taught and helped is widespread among the general public. The truth, however, is that tribals have a lot to teach urban India. Their creations have a timeless appeal due to their natural simplicity. Handicrafts such as hand-woven cotton, silk fabrics, wool, metal craft, terracotta, and beadwork must all be preserved and promoted.

The minority of the population in India is made up of 8.6% of the tribal people. The Indian constitution classifies these ethnic groups as “targets for social and economic development.”

In collaboration with MyGov.in, the Tribal Cooperative Marketing Development Federation Ltd (TRIFED), Ministry of Tribal Affairs, Government of India, has launched two interesting competitions, Be the Brand Ambassador of Tribes India and Be a ‘Friend’ of Tribes India. These competitions were created with the sole purpose of promoting tribal craft, culture, and way of life.

Through these innovative contests, the general public’s awareness of tribal heritage, arts, and crafts can be increased. Citizens are hoped to contribute to overall tribal empowerment by purchasing more tribal products as they gain more knowledge and awareness about tribal heritage.

Details of the competitions:

1. “Be the Brand Ambassador of Tribes India”

• Stories featuring any tribal product (s) from customers across the country.
• The stories should highlight his/ her experience in using the product and provide details of the product and the place/ shop from where it was purchased.
• The requirement is that the stories are in the form of short videos ranging from 30 seconds to 5 minutes.
• The tribal products may include gents or ladies’ apparel, jewellery, accessories, paintings, metal crafts, terracotta & pottery, decorative items, food & organic items, cane & bamboo items, stationery, furniture, home furnishings, cuisine, etc.
• Participants will have to share their stories in the form of a link to the video uploaded on YouTube.
• The contest will be on till 14^th May 2021.
• 50 entries will be selected and awarded a Gift Voucher which will be valid at all Tribes India Showrooms and Tribesindia.com.
• More details are found at https://www.mygov.in/task/be-brand-ambassador-tribes-india/

2. “Be A Friend of Tribes India”

• Following the success of its first Quiz contest on Indian culture, TRIFED has launched the second edition of the quiz.
• The quiz went live on MyGov on April 2, 2021, and will be on till May 14, 2021.
• 50 winners of this quiz will be awarded a Tribes India Gift Voucher, valid on Tribesindia.com and all Tribes India outlets.
• The quiz can be taken at https://quiz.mygov.in/quiz/be-a-friend-of-tribes-india-2021/

Tribal Cooperative Marketing Development Federation Ltd has been working to increase tribal peoples’ income and livelihoods while preserving their way of life and traditions. It has also put in place several initiatives to familiarise people with the rich and diverse craft, culture, and products of tribal communities across the country, as well as to assist tribal populations in the marketing and development of their rich products.